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Every business has stories… In fact, they are all around you; every time you get customer feedback, every time a salesperson goes on a pitch, each time your CEO gives a speech, whenever your product guys have a great idea.

Your best stories come from your people, and that means every department has something to give when it comes to creating your content.

So let’s take a look at your people through the lens of a content creator…

PRODUCT MANAGERS/SUBJECT MATTER EXPERTS
Content: product guides, the story behind how products were developed, ‘how to’s’, tips and advice

CUSTOMER SERVICE
Content: Human interest stories from customers on how your products helped, entertained or made life easier for them

MARKETING TEAM
Content: Insights into your industry and trends that can become infographics

SALES TEAM
Content: Case studies on how your products successfully solved customer problems

CEO/C-SUITE
Content: Thought leadership white papers on the future of your industry and products

COMMS/PR TEAM
Content: News stories about your business and your industry

…and, of course, there is the greatest source of stories you can hope for – customers who have become evangelists for your brand through the great experiences they have connecting with you.

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