Every business has stories… In fact, they are all around you; every time you get customer feedback, every time a salesperson goes on a pitch, each time your CEO gives a speech, whenever your product guys have a great idea.
Your best stories come from your people, and that means every department has something to give when it comes to creating your content.
So let’s take a look at your people through the lens of a content creator…
PRODUCT MANAGERS/SUBJECT MATTER EXPERTS
Content: product guides, the story behind how products were developed, ‘how to’s’, tips and advice
CUSTOMER SERVICE
Content: Human interest stories from customers on how your products helped, entertained or made life easier for them
MARKETING TEAM
Content: Insights into your industry and trends that can become infographics
SALES TEAM
Content: Case studies on how your products successfully solved customer problems
CEO/C-SUITE
Content: Thought leadership white papers on the future of your industry and products
COMMS/PR TEAM
Content: News stories about your business and your industry
…and, of course, there is the greatest source of stories you can hope for – customers who have become evangelists for your brand through the great experiences they have connecting with you.
The Word Council 