CONTENT = CONNECTIONS = CUSTOMERS
The explosion of social media, digital devices and mobile networks mean content is now a key connector between your business and your customers.
The barriers to brands publishing their own content have gone. Now they can build lasting relationships with their customers through content on owned and shared media because content is exactly what customers now demand:
76% of them are more likely to buy from a company if they have read content from it
90% of consumers find branded content useful
70% of consumers prefer to know a brand through reading its articles
60% of consumers feel more comfortable with brands if they read their content
But many businesses, brands and agencies struggle to create the unique, engaging and ongoing content needed to maintain that connection and turn it into customer actions.
Content marketing ensures the right content is delivered via the right channel to the right customer at the right time to meet their needs.
And that’s what we do – we put your content first so you can connect with customers to take them along the buying cycle, build trust and create long term, valuable and measurable ROI.
Call us to find out how we can make producing content a painless, cost effective and revenue-driving part of your marketing strategy now. We’ll provide a free quote or just chat about why and how content works!
The Word Council 